Thomas Umstattd, Jr.: What can a new podcaster do to start getting more listeners?ĭavid Hooper: Before you release your first episode, take a personal inventory. How can a new podcaster get more listeners? David and I talked about how you can grow your podcast listenership.Įven if you don’t have a podcast, his interview will help you understand podcasters better, which can lead to more bookings and more promotion on podcasts. He hosts the Big Podcast, a show about how to get more listeners.
I interviewed David Hooper, the author of Big Podcast: How To Grow Your Podcast Audience and Build Listener Loyalty. So here’s a secret: More than anything else, podcasters want listeners.
The better you understand podcasting and podcasters, the more successful you will be as an author. As you grow in your writing career, you will interact more with podcasters. Podcasting is a great way to build your author platform and a great way to sell more books. The podcasting world is a reader-rich environment. Unlike social media, which attracts many non-readers, podcasts tend to attract readers. Why is podcasting so popular with bestselling authors? I suspect it’s because people who listen to podcasts are the same kind of people who buy books. It was tedious work, but we found that 90% of USA Today bestselling authors had a podcast presence. In 2019, we conducted a research project to find out how many of the USA Today bestselling authors had a podcast presence as hosts or guests. Subscribe: Apple Podcasts | Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | More Podcast: Play in new window | Download | Embed
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